But when you find good advice, it’s unmistakably good. I found mine at the Harvard Writer’s Workshop, a continuing education course for MDs. I attended as a reporter, covering the course for Harvard Medicine. The opportunity fell into my lap on Thursday during a chat with the editor, my friend and colleague Paula Byron. I [...]
Archive for the ‘Marketing’ Category
good advice is hard to find
Posted in Marketing, tagged publicity, the blind pig, Twitter on April 3, 2011 | 1 Comment »
book tour report: stop #5
Posted in Marketing, tagged berets, book publicity, healthcare, self-publishing, wine tasting, Zorvino's Winery on February 12, 2011 | Leave a Comment »
I joined Chris and Nancy Obert at Pear Tree Publishing for a local authors book sale and signing event, this time at Zorvino’s Winery. They do a few of these a year and I’m lucky to have gotten on their mailing list. Thanks again to my friend, bookseller and book reviewer Jeannie Mancini, for connecting [...]
what’s a book trailer?
Posted in Marketing, Print, tagged book trailer on November 6, 2010 | Leave a Comment »
I spent today filming a book trailer in my basement. What’s a book trailer, you ask? You aren’t the first. A book trailer is a video advertisement for a book, just like a movie trailer is a video ad for a movie. It is the latest thing in book marketing, or so I’ve been told, [...]
book tour report: stop #4
Posted in eBook, Marketing, Print, Publishing, tagged Amazon, eBook, Kindle, library, Print on Demand on October 21, 2010 | 2 Comments »
The Northboro Library! About 25 people attended my reading/book signing at the Northboro library last night and about 15 books walked out the door with them. It was a wonderful evening! We talked cheese, lard, healthcare, science and publishing — all great topics as far as I’m concerned! — and I am so grateful to [...]
book tour report: stop #3
Posted in Marketing, Print, tagged Applefest, publicity, self-publishing on September 12, 2010 | Leave a Comment »
My table at Northboro’s Applefest was a huge success! I sold 15 books!! Unbelievable. I’m so thrilled. Some of those copies went to friends, but I also sold to people in the Northboro book club, who will be reading the book in November, and I sold to several strangers. And several of those strangers also [...]
book tour report: stop #2
Posted in Marketing, Print, Publishing, tagged Applefest, book trailer, publicity on September 7, 2010 | 1 Comment »
Last week I attended the Haverhill Public Library’s annual book signing and sale. About 50 local authors attended. And about 20 visitors. Based on my experience with promotional events — for example, the 1997 Las Vegas InterOp tradeshow — this seemed a little slow. But according to the other authors, this year’s turnout was great. [...]
it’s a dangerous business going out your front door…
Posted in Marketing, Publishing on July 23, 2010 | 1 Comment »
“You step onto the road, and if you don’t keep your feet, there’s no knowing where you might be swept off to.” Ah, Bilbo, who would know better than you? I stepped out the other day, as promised, and dropped The Blind Pig off at the library. Then I decided to wander by my local [...]
come on in, the water’s just fine!
Posted in Marketing on July 20, 2010 | 3 Comments »
Yet I still haven’t gone in up past my ankles… (In case you aren’t from around here, the ocean really is cold in New England.) Once you jump in, it’s fine. You stop tip-toeing and squealing. You also stop waving your arms in the air like a chicken. But instead of jumping in just yet, [...]
book tour report: stop #1
Posted in Marketing, tagged book tour, Finger Lakes Wine, marketing, self-promotion, self-publishing, the blind pig on June 16, 2010 | 2 Comments »
I’m going to declare the promotional event in Ithaca at my college reunion a success! Thanks to Chris for helping me work the table and showing me how it’s done. And thanks to Luke, again, for the postcards. And thanks to Mike for shopping with me and encouraging me to buy good wine. The wine [...]
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