But when you find good advice, it’s unmistakably good. I found mine at the Harvard Writer’s Workshop, a continuing education course for MDs. I attended as a reporter, covering the course for Harvard Medicine. The opportunity fell into my lap on Thursday during a chat with the editor, my friend and colleague Paula Byron. I [...]
Posts Tagged ‘publicity’
good advice is hard to find
Posted in Marketing, tagged publicity, the blind pig, Twitter on April 3, 2011 | 1 Comment »
book tour report: stop #3
Posted in Marketing, Print, tagged Applefest, publicity, self-publishing on September 12, 2010 | Leave a Comment »
My table at Northboro’s Applefest was a huge success! I sold 15 books!! Unbelievable. I’m so thrilled. Some of those copies went to friends, but I also sold to people in the Northboro book club, who will be reading the book in November, and I sold to several strangers. And several of those strangers also [...]
book tour report: stop #2
Posted in Marketing, Print, Publishing, tagged Applefest, book trailer, publicity on September 7, 2010 | 1 Comment »
Last week I attended the Haverhill Public Library’s annual book signing and sale. About 50 local authors attended. And about 20 visitors. Based on my experience with promotional events — for example, the 1997 Las Vegas InterOp tradeshow — this seemed a little slow. But according to the other authors, this year’s turnout was great. [...]
leap and the net will appear
Posted in Marketing, Publishing, tagged finger lakes, marketing, publicity, reunion, self-publishing, the blind pig on June 9, 2010 | 9 Comments »
Several friends have tested this recently. Guess what? The net really does appear. It’s good to know. I took a tiny leap the other day when, on a whim, I signed up to promote The Blind Pig at my college reunion. I’m terrified of falling flat on my face. But I can already see the [...]

